Netflix Is Growing. Its Ad Ambitions Are Falling Short

Today at a GlanceNetflix reported $12.87 billion in quarterly revenue but lowered its 2026 advertising forecast from approximately $3 billion to $2.7 billion.The BBC plans to close the linear services of BBC Three, BBC Scotland and Radio 4 Extra in spring 2027.YouTube Shopping is expanding its AliExpress partnership into four additional markets, offering creators new affiliate opportunities.Legendary Entertainment has reportedly submitted an offer to acquire Lionsgate Studios, reviving talks about a potential combination.Netflix's latest earnings reveal a business that continues to grow profitably but faces increasing pressure to deliver stronger content and advertising results. The company's reduced ad revenue forecast follows a major round of layoffs and a shake-up in its content leadership.Elsewhere, the BBC is preparing to withdraw three services from traditional broadcasting, YouTube is adding another international retail partner to its shopping business, and two major Hollywood studios are back in potential deal talks.1. Netflix Cuts Its Ad Forecast as Revenue Growth SlowsNetflix reported third-quarter revenue of $12.87 billion on October 20, an 11.8% increase from a year ear...