Netflix Wants to Change How You Find What to Watch

Netflix tests AI-powered discovery, publishers build new ways to serve content to AI agents, and Roku brings performance advertising tools to connected TV.

Today at a GlanceNetflix introduces AI Discover, a new television interface that recommends films and series through AI-generated themes.People Inc. is developing dedicated APIs to deliver journalism to AI agents with clearer metadata and greater control.Netflix signs a multiyear content agreement with comedian Druski, combining original productions with licensed material from his existing catalog.Roku introduces Roku Outcomes, bringing conversion-focused advertising tools to connected television.YouTube tests a 30-day correction period for channels flagged under its spam policy.Snap reports 14% quarterly revenue growth, although advertising increases just 4%.Netflix is testing a different way to help subscribers find something to watch. Rather than relying entirely on familiar recommendation rows and genre categories, the company is introducing an AI-powered interface that responds to viewing preferences and lets users refine the results.News publishers are approaching a related technical problem from another direction. People Inc. is preparing to make its journalism easier for AI systems to retrieve through dedicated interfaces, rather than requiring those systems to process conv...