YouTube Gains Ground as Alphabet Loses $500 Billion in Market Value

YouTube's TV advertising business grows as Alphabet shares plunge. Meanwhile, Turkish content presents untapped licensing opportunities and Instagram offers substantial payments to attract long-form video creators.

TODAY AT A GLANCEYouTube generates $11.21 billion in quarterly advertising revenue, while Alphabet loses more than $500 billion in market value following its earnings report.Television viewing now accounts for approximately one-third of YouTube's advertising revenue, according to Alphabet management.Only 30% of Turkish video-on-demand content is distributed internationally, according to Ampere Analysis, leaving potential room for additional licensing.Instagram tests videos up to 90 minutes long and reportedly offers selected YouTube creators between $50,000 and $500,000.Channel 4 agrees to distribute its linear channel and on-demand programmes through Disney+ in the UK and Ireland.Polsat brings thousands of hours of Polish television programming to YouTube, alongside new advertising sales arrangements.YouTube reports 6.5 billion microdrama views during the first half of 2026.SES and Canal+ extend their satellite distribution partnership through 2040.THE WEEK IN MEDIAYouTube is becoming a larger television advertising business, but that growth has not been enough to reassure investors in its parent company.Alphabet's latest results showed higher YouTube revenue and rapid expansion i...