YouTube Takes More of the TV Screen
New viewing records, creator incentives, streaming profits and financial restructuring put the economics of video under scrutiny.
TODAY AT A GLANCEYouTube reaches a record 15.8% of US television viewing, according to Nielsen.A new Shorts pilot offers selected creators payments for consistent uploads, with additional earnings tied to engagement.YouTube introduces customizable recommendation feeds and reports widespread use of AI among surveyed video creators.Peacock delivers a second consecutive quarter of positive adjusted EBITDA.Getty Images enters a bankruptcy restructuring complicated by disputed SPAC-era warrants.Elon Musk is reported to have invested about $1 billion in Skydance.Elvis Presley's rights holders bring a copyright lawsuit against Anthropic over AI training.THE WEEK IN MEDIAThe latest Nielsen figures put YouTube further ahead in American television viewing, but the week's financial results offer a reminder that audience share is only one measure of a media business.YouTube is testing new ways to reward creators and organize viewing. Comcast is reporting another profitable quarter for Peacock. Getty Images is restructuring its debt, while the newly combined Skydance business continues to attract attention over its financing and integration plans. Each development has its own economics, and tho...