Our Brands Hello Zep!

According to therapist Jennifer Cawley, cooking is an effective way to alleviate anxiety. Precise tasks such as measuring and chopping calm a person and encourage them to be in the moment. Research shows that activities like cooking regulate brain activity similar to meditation, and ‘HELLO ZEP’ drew inspiration from this concept.

The program aims to provide viewers with a joyful experience through fun and meditation-inducing recipes. It enhances these effects by placing ASMR (Autonomous Sensory Meridian Response), which provides viewers with a sense of contentment, at the center of the program.